Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century. Philip J. Kitchen, Don Schultz

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century



Download Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century



Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century Philip J. Kitchen, Don Schultz ebook pdf
Publisher: Palgrave Macmillan
Language: English
Page: 432
ISBN: 0333926390, 9780230554580

About the Author

Philip Kitchen is the Martin Naughton Professor of Business Strategy, specializing in Marketing, at the Queen's University Management School, Belfast.

Don Schultz is Professor of integrated Marketing Communications (IMC) at the Medill School of Journalism, Northwestern University.

Both authors travel extensively, teaching and giving papers at marketing communication conferences and events throughout Europe, UK, Ireland, United States, New Zealand and Israel.



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